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How to Use Direct Response Post Card Decks as a Valuable Market Research Tool

Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics…the Direct Response Card Deck.

For two to four cents per contact, the researcher can now gather market intelligence from both specialized vertical markets (lawyers, doctors, etc.) or broad based horizontal markets (all marketing executives across industry lines). In addition, these same markets can now be tested in such confined geographical areas as business executives in Hawaii or professionals in Minneapolis. globalgate

Not only does the marketer overcome one of the traditional problems in research–test sizes… he or she also reaps the huge advantage of accurate measurability and accountability. Since all responses can be directed back to the research organization, market feedback is both quick and accurate.

Many firms have difficulty in obtaining statistically significant samplings through traditional channels because of budget restrictions.

It’s not uncommon for important strategy decisions to be made on the basis of sampling as few as 2,000 names out of a universe of several million potential buyers. This is risky at best. It could lead to marketing disaster based on serious sampling error, or wrong conclusions drawn from insufficient data.

With direct response card packs, it is now possible to test or survey as many as 100,000 potential buyers for as little as $2,000 or less. For the direct marketer this results in meaningful figures which are both statistically significant and forecastable.

Proper analysis of this larger sampling should result in strategy decisions which are more accurate, more meaningful, more valid, and more profitable for the direct marketer.

The ability to order and conduct true A/B (or more) split run tests of offers, prices, etc. has important implications for the creative team.

The marketing intelligence gathered through card packs can be a valuable road map to success. Critically important data, discovered through card deck advertising, can determine the answers to such questions as:

==> Have we targeted to the correct audience?

==> Is the audience responsive to the degree necessary to maximize potential profitability?

==> Do we have the right combination of offer, price, copy, graphics, headlines, terms, etc.?

==> Are the response/profit characteristics such that they justify testing such other direct response media as direct mail, space or broadcast advertising?

==> Is there potential for a variation of this product/service to be marketed to a closely related audience?

==> What is the potential for back-end profits from related item sales?

==> Are we barking up the wrong tree? Should we cut our losses now and thank our luck stars that we were able to discover, inexpensively, that we were wrong?

While the advantage of card decks as a market research tool outweigh the disadvantages, there are some restrictions you need to be aware of:

1. The card itself is small (about 3″x5″) and as such restricts your ability to test such things as long copy and multiple option offers. Some decks provide larger format sizes with the ability to do fold-over inserts which provide more space, but these options are at a substantial premium in price. The small space can work to your advantage because it forces you to limit your testing to those factors that have the most profound affect on response and profitability…i.e. offer and price, for example.

2. Color reproduction, if it is important to your product, is not always the best. The conventional .007 Hi Bulk paper stock normally used in card decks is not the best choice for color printing. Most deck publishers, however, offer a coated stock option and you may find it useful.

3. Response rates are,on the average, lower in card decks (1/4th of one percent to 1 percent) than they might be in a free standing direct mail package. On the surface this may appear to be a disadvantage. In fact it is not.

Your goal in market research/testing is to obtain statistically significant data across the broadest sampling possible…consistent with budgetary limits.

Card decks allow you to achieve this goal, precisely. It’s much better to have a 1/4th of 1% response from a 100,000 name universe (250 responses) than to have a 12.5% (250 responses) from a small 2,000 name test cell. Although the total numbers are the same, the former example gives you a truer picture of market conditions and possible product/service acceptance.

In summation, we have found that direct response card decks, if used properly, can be ideal market research tools. Card decks are inexpensive to use. They give quick accurate and projectable results. They reduce the risk of sampling error, and the resulting data is both statistically significant and inherently more valid.


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Who Invented Soccer? Do You Mean the Game – Or the Word?

Ready for a wonder? English are those who invented football.

Both – the game and the word (it is the sudden element).

Yes, I am now not making this up. I realize, you in all likelihood assumed like most people that “football” is an American word. I did. Until my son requested me who created the word: soccer, because his PE instructor advised him it’s far an English word. I changed into certain the instructor turned into wrong, but I failed to need to compromise his authority and destroy my popularity of excellent football dad, so just in case the teacher became right, I advised my son that I’d inspect it. The instructor…You guessed it…Became clearly correct.

“Soccer” is an English phrase invented via college students from Oxford. It is a by-product of the phrase ‘association’.

How is this viable? How did it manifest?
Actually it is very interesting, so let’s pass lower back in time to look how it all started.
No, not to historical times, despite the fact that there have been a few forms of a ‘kicking’ games being performed again then. I don’t keep in mind this but, as an invention, instead an foundation of football.

Dribbling Game
In the early 1800s, a number of versions of soccer had been being played in personal faculties during England . Soon the sport turned into followed through many public faculties. The ball video games were not referred to as neither football nor football yet, however ‘dribbling sport’ and it turned into nothing like the game all of us understand now. Kicking the ball become the primary method to play the game, however use of palms become allowed to stop or capture the ball inside the mid-air. No one became allowed to select up the ball with their hands and run with it.

Rugby Football
It all modified whilst throughout the ‘dribbling sport’ one of the scholar from a public college of Rugby grabbed the ball and ran with it over the intention line. The aim turned into disallowed but many people picked up at the idea and shaped a new recreation, you guessed it, ‘rugby football’.
The reputation of dribbling games and rugby unfold during the u . S . A .. New clubs and teams have been formed, distinct from schools and universities.

Association Football
There was a big choice of teams to play every different, unluckily faculties and golf equipment had a tough time agreeing at the equal policies. After many failed tries to unify the policies of the game, in 1863 numerous groups and golf equipment got here to agreement and fashioned the Football Association with one set of policies. Sort of a mix of ‘dribbling video games’ and ‘rugby’. The game turned into called ‘association soccer’.

That’s in which we come to the part of who invented soccer, the phrase.
English college students used to like to nickname and abbreviate phrases. Also that they had the tendency to feature an “er” to the stop of many words. For example, in place of “breakfast” they might say – “breaker”, rugby become “UFABET“.

The name “association soccer” was way too long for them, consequently they referred to as it “assoc” which soon advanced to the call “football”.

And so, the phrase “football” changed into used in England because the mid-nineteenth century. Most human beings but, used extra often the phrase “football”, which turned into greater descriptive of the brand new game, although at that time the game of soccer turned into nonetheless some distance from the game we play nowadays.

Soccer reached the sector
Association soccer or genuinely football or soccer become exported by using British people, college students, and infantrymen everywhere in the global, wherein the game and the names had been adopted pretty short. Some nations modified the policies of affiliation football to provide the beginnings of the new form of soccer. American football, Canadian football, Australian Rules, Rugby League just to name few, they all advanced from association soccer, therefore football.

Today word “soccer” is most normally used in the US, Canada and Australia so that it will hold a distinction from their very own football games. Everywhere else humans use the time period “football”, along with those who invented football, the game…And the phrase.

If you believe you studied this was interesting and valuable to you, do not wait and test out My Youth Soccer Guide for extra facts about football records, as well as different beneficial football information.

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Discount Diamond Rings – When is a Bargain Not Really a Bargain?

I know that you want cut price diamond rings now! Can I request you to sluggish down a piece so you do not become dropping money even as wondering which you are creating a saving… ?

How will this appear you ask? A bargain is a discount proper? Not necessarily! A discount is described as “the deduction off the rate of an item”. This definition need to only apply when you understand the authentic price of an object. Most discount diamond jewelry you will locate on-line is not sincerely discounted. They just declare to be & most of the people do not take a look at as it seems which you are getting a good deal.

Lets’ ensure that you do get a real bargain by means of following a few matters.


As we referred to above, to get bargain diamond earrings, ensure that you recognize the authentic fee of the diamond ring you are after so that you can compare it with the discounted fee. If the unique fee became $2,500 and also you get a ten% bargain, the new fee should be $2,250. However is you don’t know the original price and also you discover the identical ring with an “original” charge of $3,000 and it’s been discounted by 15%, the new charge could be $2,550. This means that you’ll pay more than you have to have paid if you had been tracking the object and preserving tabs on its fee.Do now not get caught up within the heat of the moment and component together with your credit card to quick… A chunk of caution pays off!

Not every merchant does this but it is your cash so be careful in particular when the web merchant doesn’t have a track document.

Do you realize your 4Cs? I recognise that this maintains coming up whenever the subject of diamonds comes up however it is essential none the less. Why? Well in case you do not know the nice of your diamonds and you are shopping for say… Discount diamond wedding rings, you’ll get a few exceptional bargains but the first-class of the stones is probably so low that you are doing the service provider a favour by means of buying them.

You need to get the quality possible color, clarity, and carat/size for the least cost or amount of money so one can be shopping for bargain diamond earrings. The first three C’s don’t have to all be sync. You can get properly coloration and readability however small size or excellent clarity, large length and occasional color. Once you recognize them, you’ll be in a function of electricity whilst you are buying your diamond earrings

You also need to recognise your metals so as to recognize your diamond ring settings. A correct diamond desires to be set in gold, platinum or titanium. If it’s miles set in any other metal, ask questions. The motive diamonds are set in those metals is because they enhance or add to the value of the ring. It’s like taking the frame of a Ferrari and placing a 2,000CC Toyota engine in it. The car will look suitable but it might not perform to save your existence!

Where to discover cut price jewelry

Where do you find those discount diamond jewelry? You will find those jewelry each on and offline.

The charges offline will maximum in all likelihood be higher than the ones on line. Look for mounted on line traders who have been in the enterprise for at the least 10 years and feature a very good music record.

Check out on line reviews on the ones companies on what their clients consider them. This is one of the pleasant indicators of how on line stores carry out.

Discount diamond rings are available but you need to do your homework so that at the cease of the day, you’re the one smiling having stored your self some greenbacks and not the diamond seller for buying one up on you & making a few more income.

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All You Need To Know About Website Designs And Its Types

A successful website design ensures that the visitor easily finds the information he came looking for. The design needs to be in such a way that the information is emotionally appealing, structurally functioning and visually pleasing. Apart from being able to satisfy the visitor, the website design should also be equally appealing to search engines so that they rank the website on top of search results. It is very difficult to satisfy both humans as well as search engines as both these have different requirements. The trick lies in being able to integrate the requirements of both in a website design that is approved by humans as well as search engines.

Website designs are of three types, namely static, dynamic or CMS and e-commerce websites. Choosing the type of website design depends on the type of business and requirement of the business owners. Each of these website designs can be built on different platforms. Read on to find out more about each type of website design and the platforms used. website design near me

1. Static website design-

When you just need a few pages on your website and do not want the information to change, a static design is the best bet. The information on a static site remains the same and has no changes happening in course of time. Static websites are created in HTML and CSS. They are very easy to develop and are easily indexed by search engines. However they are weak when it comes to completing complex tasks. Another major setback is that static websites need to be manually updated and this is a time-consuming and monotonous task.

2. Dynamic of CMS web design-

A dynamic website design can deliver dynamic information. This means depending on changes happening, the website information would be automatically updated based on a few criteria. A dynamic web design usually is built on content management platforms like WordPress, Joomla etc. The only disadvantage is that this type of website is difficult to build and also is not easily indexed by search engines. The different CMS platforms on with these dynamic websites are built are

· Drupal- Built and used by a lot of very active people around the world Drupal is an open source content management platform. It is a free system that can be used to build any type of website.

· Joomla- This is a very popular content management system used mainly by individuals, small businesses and large organizations. It is very easy to create a website using Joomla as a platform.

· WordPress- The most easiest and convenient platform, WordPress is also free to use. You get to find a lot of plugins that will ensure you have the website of your dreams. WordPress is very easy to use and also you can edit information on the website without being HTML gurus.

3. E-commerce website-

If you run an online business and the website involves sales you might want to consider an e-commerce website. A good platform remains non messy and helps you take care of all the technical aspects of the website. There is a multitude of e-commerce platforms to choose from. A few are discussed below.

· Magneto- If you are a newbie with intentions of making a jumpstart into online selling magneto is a good consideration. Being free, magneto is open source and so has several extensions. Magneto is also SEO ready with ensures that you have very little work to do.

· OsCommerce- A very popular platform, this is easy to set up and work with. The popularity makes this a very common platform which is a downside. However in order to make your website using osCommerce unique, you get a number of add-ons that can easily do the trick.

· OpenCart- This is a free platform with the advantage of being able to sell unlimited products within a number of categories.

· Volusion- Though it has a small startup prize, volusion has a good collection of designs. The downside is that it is a hosted service and can go down anytime.

There are many more e-commerce platforms like shopify, virtuemart, zeuscart, zencart etc. Choosing any one of these wonderful platforms ensures your website performs as required.

The type of website design needed should be decided only after the business owner performs a lot of extensive research. The design should be able to fulfil the owners’ website requirement with ease. If you are one who doesn’t like to be bothered with the website once it is created and complete then the static type is for you. On the contrary if you are planning to add a blog to the website and will be updating new posts now and then, the dynamic website is what you will benefit from.


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Laser Eye Correction Surgery – Five Things You Should Not Do Prior the Lasik Surgery

Lasik surgical procedure targets at enhancing imaginative and prescient of humans through the approach of laser surgical operation. Loads of people are stated to have gone through this surgical procedure and were generally happy with the final results. Patients allowed to go through this surgical procedure include patients with wrong or decreased vision problems; have little or maybe no fitness worries within the beyond. Preparations previous the surgical procedure is an crucial part of the manner and have to no longer be omitted in any respect. Briefly talking there are five prohibited movements that should not be practiced during the instruction earlier the surgical procedure.

Like some other surgical procedures, sufferers are expected to have the suitable preparation in advance. While eating or ingesting earlier some surgeries is permitted, Lasik surgical treatment has were given it very own situations that need to be taken into consideration as well. A correct practise will only pave the way for the maximum thrilling result following the surgical procedure.

There also are some submit-operative care instructions that need to be addressed: The first factor to word is that sufferers must no longer forget about approximately those commands as they may be essential to the fulfillment of the surgical operation. Before heading to the operation room, you must e book an appointment with your eye practitioner to make certain these commands may be carried out. You are strongly counseled to satisfy your eye practitioner at the least once per week inside three months after the surgical procedure. These conferences are designed to make certain that your eyes are healed and healthy after the surgery. These conferences are vital to the a success crowning glory of the surgery.

Another component you should do is to reflect ivf centre in ludhiana on your personal transportation: You have to comfy your travel returned home after the surgical treatment. You can also need to ebook a go back adventure going from your property to the clinic. Remember that you ought to now not force earlier than three hours after the surgical procedure. You should usually arrange the transportation and the properly being of your youngsters after you have gone through the surgical procedure. In case you have kids consider to comfortable their very own transportation and care after your surgical treatment. You are strongly cautioned now not to come along with your youngsters at the surgery center. You need to additionally set up care for all your youngsters throughout the surgical treatment. Remember, you’ll be required to take a few days off in case you are doing some unique kinds of jobs requiring physical hobby or using your eyes. You need to make sure that your organization is aware about the situation.

You aren’t allowed to carry out with you any makeup or cologne: Although the coverage differs from surgery facilities to surgery facilities, in general of thumb sufferers are strongly endorsed not to wear any makeup such lipstick and facial creams for up to 3 days earlier than the surgical treatment is meant to take place. There must now not be any reminder of any makeup at the day of the surgery. Many practitioners are very in all likelihood to cancel the surgery when you have any make-up to your face. This is due to possible contaminants that may enter into your eye and increasing possibilities of eye infections. You must additionally now not wear any cologne or perfume on the day of the surgical operation. In addition, you ought to not put on any hair products containing alcohol at the surgery day. These products are widely recognized for their results to exchange the result of the surgical treatment.

As perfection is not from this world, you have to not assume to have a flawless imaginative and prescient after the surgical operation. Although the principle target of the surgery is to enhance your vision occasionally things may work wrong so beware! Most human beings have loved a 20/40 outcome with the Lasik surgical procedure. It could be very possibly that the surgical procedure will reduce your dependence on eyeglasses but will now not completely remove it.

As a general, you must make certain you perfectly dangers, benefits of the surgery in advance.

The final thing you must now not do is to forget about or overlook the risks associated with the surgical treatment: It is thought that many sufferers go through the surgical treatment with out the vital knowledge about the so-known as surgical operation. You must also have full eye examinations ahead so that it will ensure you’re an awesome candidate of the Lasik surgical operation. There are a few elements that may make you a awful candidate of the surgical operation: eye illnesses, autoimmune sickness. Recall that you may want similarly surgical procedures or improvements after the surgical procedure. These can take location up to 3 months after the Lasik surgical treatment and of direction there may be an overhead related to these. Things can worsen so once more you recognize these items earlier than giving your consent.